Facebook chooses "Likes" over "Fans"

Facebook last week took another step toward redefining the relationship between its users and brands with the introduction of "community pages." The initiative will encourage users to start community pages for brands, entertainers, and politicians rather than unofficial fan pages, which have been a source of some confusion on the site.

Big brands that have seen their official Facebook fan numbers hindered by third-party fan pages will likely welcome the move. For instance, even Coca-Cola - with its Facebook-leading 5.3 million fans - stands to benefit. A Facebook search query for Coca-Cola produces more than 500 fan page results, and some have been started by individuals who have accrued thousands of fans of the beverage company. There's the five-month-old fan page, "Coca-Cola In A Glass Bottle Is Way Better Than Plastic," which has built up a following of nearly 400,000.

To read the rest of this intresting article written by Christopher Heine at ClickZ click HERE.

How SlateV Ran an Ad on Fox News for as little as $100

SlateV recently ran a little test to see just how easily they could get their made-up website on national TV.  They managed to run ads on a late-night rerun of the Glenn Beck Show (with the help of Google TV) for only $100.

They made this video documenting their fascinating experiment.

Facebook, give our client their page back!

My employer, Fat Atom Internet Marketing, recent built a very successful Facebook fan page (that I ran).  Facebook removed without telling us, so we made a video.  Here's the quote from our website.
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So here is what happened. We, Fat Atom Internet Marketing (fatatom.com), did a Facebook fan page for one of our clients. The site took off like a rocket, hit almost 50,000 fans, and then we wake up one day to find Facebook had taken the page down. They sent no warning, had already validated our page, and offered no explanation later. We sent support requests to Facebook for almost 2 weeks, everyday, afterward, and they have yet to get back with us. Thousands of dollars were spent on this campaign, and now they are all gone.

We think it is very irresponsible of Facebook, who is still young in the professional world, to treat paying customers like this. Facebook is a great place to grow your business online, but behavior like this is downright terrifying. Business need to have confidence that they are safe investing money in Facebook.

We created this video to express our frustration and confusion.

If you have had this happen to you, please leave a comment and help us spread this video around the web!

Fat Atom Internet Marketing
http://fatatom.com

Using Facebook and Twitter safely

By Elinor Mills of cnet.com

You and just about everyone else, it seems, are spending more and more time on Facebook and Twitter, updating statuses and checking friends' tweets. That's all well and good, of course, but the amount of personal information that all of you share in real time, and the level of trust implicit with the social networking sites, do pose particular security and privacy problems.

A recent study from Sophos found that Facebook users reveal a lot of personal information to new friends, including ones they really don't even know or have never met. Using fake profiles, Sophos sent out friend requests to 100 random Facebook users, and more than 40 percent blindly accepted, giving the company access to birth dates, e-mail addresses, phone number and addresses--private information strangers shouldn't have.

The openness of Twitter--anyone can follow anyone else, and posts are indexed in search engines--makes it a nirvana for spammers. Kaspersky says there are nearly 500,000 new unique URLs that appear in Twitter posts daily, and of those, anywhere between 100 and 1,000 are malware attacks.

Here's a look at some of the specific threats users of the sites face and what they can do about it.

Check out the rest of this great article here.