"For all of you employed readers, this post is directed at you because I wouldn’t want you to become unemployed, as you build your own personal brand. Branding has become very personal these days and the relationship we have with our companies is changing very fast, so I think it’s important to focus on what you shouldn’t do at work, not just branding and career strategies. I view web 2.0 technologies at the driving force that converges our professional and social lives. Who you are and how you behave outside of work can impact how you’re perceived inside of work and visa versa. The way the world works now is that you have to spend more time thinking about your actions than you did ten years ago because words spread faster and they are accessible by everyone."
Read the rest of the list here.
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