Just take a look at Burger King's Whopper Sacrifice Facebook marketing campaign. The concept of a promotion where you must give up people as friends to gain a free Whopper is really cool. The fact that people who were de-friended got a message saying that they were worth less than a tenth of a Whopper is even more hilarious. It amazes me what people will to do to get something for free. Here's a link to CNET's article on the campaign.
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